Photography training for business

Produce professional looking corporate images and reduce costs

arranging group photos press and pr photography public relations photogrphy business portrait

With increasing demand for images and tighter photography budgets many businesses are choosing to take some of their photography in house. PR companies, press offices, magazines and web publishers can all make big savings by getting existing staff to cover some of their more routine photography requirements.

Digital photographic equipment is no longer prohibitively expensive, most companies can afford a good camera and some accessories. Having great equipment doesn't necessarily mean someone is going to take a great photo, but a small amount of training can make a big difference to how your images end up looking. We don't claim to be able to turn you into Cartier Bresson overnight but, by focusing on your specific requirements, we can quickly get you producing professional looking photos for your business.

We can tailor a training program just for you, or you can take a look at our pre-planned courses and we'll adapt them as necessary. You'll find a range of courses on this page, from planning a PR shoot, setting up a studio for catalogue shots through to digital processing and image management. If you can't see what you want, please ask and we'll help if we can.

Comments from Greg Moulds, Senior PR manager at PMW Communications

The team found the session extremely useful and there was an immediate improvement in the quality of the work being produced. I'd have no hesitation in recommending David at Zone Training to anyone who wanted their staff to better understand news photography.

In house photography starter course:

Level: Beginner. One day course

A lively one day course designed to cover some of the basics of photography and give instant improvements to simple in house work.

The schedule assumes very little knowledge of photography and can be geared up to accommodate DSLR or compact cameras. The day will be divided into a combination of classroom based teaching, shooting sessions and reviews of participants work, the emphasis will be on practical shooting rather than in depth technical explanations.

We'll cover basic camera techniques, composition, using available light and looking for locations.

At the end of the course participants should be able to produce interesting portrait and group photos to a reasonable technical standard.

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P.O.A. Contact us for more information and dates.

What makes a good PR photo

Level: Beginner. Half day course

Presentation and discussion looking at some of the main elements of successful PR and publicity photography.

This short course is designed for PR and publicity staff who are taking photos as part of their job or need arrange photocalls for other photographers. It's designed to get you thinking about how to get the best image out of any situation.

We'll be looking at: getting life into photos, working with people, choosing locations, keeping picture editors happy, branding etc.

The object of the session is to help you set up or take photos that are interesting and relevant to your target media.

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P.O.A. Contact us for more information and dates.

Post processing digital images

Level: Beginner to intermediate. One day course.

Taking a photo is just the first stage in digital imaging, post processing is the essential next step. This one day course looks at getting your photos out of the camera, on to a computer and how to make them look good.

We'll be exploring some of the most popular software for image processing, Adobe Photoshop and Lightroom and how to perform basic corrections. You'll learn how to adjust density, contrast, colour and use many of the other tools available. For organisations that don't want to make the investment in expensive software we'll look at some cheaper and free alternatives.

We'll cover storage and management of images, how to rename, export and back up your photos so they are safe and accessible.

Finally we'll take a quick look at colour management, the process of setting up your equipment to get consistent looking images on screen, print and other media.

By the end of the course participants should be able to process images to a good standard and prepare them for print and web.

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P.O.A. Contact us for more information and dates.

Producing professional pack and product shots

Level: Intermediate, assumes working knowledge of DSLR cameras. One day course.

Many businesses want to photograph smaller products for catalogues or websites on a regular basis. It's not that expensive or difficult to set up an in house studio that's available whenever you need it.

This day course looks at the equipment and techniques you need to produce professional looking product shots on demand.

We'll cover the different types of lighting and backgrounds available and how to use them. You'll learn how to photograph against a white background, using depth of field, dealing with reflectivity and arranging products.

We'll also discuss digital processing and how this can dramatically improve the quality of your images.

By the end of the day you should be able to produce simple high quality product shots.

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P.O.A. Contact us for more information and dates.

Photography courses and professional photography training by Zone Photo Training

Photography tuition available in Brighton, Sussex, London, Surrey, Kent, Hampshire and throughout the UK.

Contact Zone Photography Training for information, quotes and to check availability.